The answer to this question is Yes..Digital Marketing means Online Marketing i.e. marketing done on Internet. Now a days most the people are spending their time on Internet surfing some or the other stuff. Marketing looks for customers and when a huge number of people are using Internet definitely the marketing will have it's home there.

People usually tend to buy products online instead of physically visiting the shops or the stores and purchasing the product. Yes you cannot feel the product but you can see the outlet of the product. This helps saving time and why won't anyone prefer that. 

Today's world is called as the Virtual World. The reason why it is because almost every activity is done virtually i.e. by using technology medium. Students now a days have a good knowledge of the trending technology and that's what any company would want. A company looks for many techniques to promote its business. Digital Marketing is a technique practiced by almost every business entity as it's a trending one and will remain trending for a long time.  

The only thing will change is the level of upgradation. Technologies upgrade time-to-time and the company should be aware of it. As many students learn these subjects and are quite known to the latest technology, have a great demand in this field.

If you are a Management student and willing to get a job, but you are confused exactly which field to choose this is the field you should go for. One should be aware about the latest technologies and the marketing strategies that are implemented in the current scenario. Companies are looking for candidates that are capable to take their business using the technology efficitively. So that they can match with the competition level of the market. Digital Marketers are having a huge demand. Many job opportunities are available for students willing who are willing to work in the marketing field. If searched on job websites about digital marketing field, you can see thousands of job offers from different companies. 

Therefore, Digital Marketing has a bright future and one should not hesitate if job offer in this field...