EMAIL  MARKETING

Email marketing is one of the marketing technic where conversation take place. Email marketing is a professional way to explore the business.With the help of email marketing we can send commercial massages. We can exchange the document through the mail and also send photos. We can send massages typically to a typically group of people, using email. We can send advertisement throuough the mail.

We use email marketing to explore the business and update the customers for the current trend. Purpose of email marketing is that we create a loyal relationship with the customer. By sending a mail to new customer or current customer we encourage them to buy a new product immediately.

In 1978, Gary Thuerk Digital Equipment corporation (DEC) sent out the first mass to approximately 400 potential clients via Advance Research project Agency network  (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.

ADVANTAGE OF EMAIL MARKETING

It is cheaper and  faster than traditional marketing

Most of the organization use (ESP) to send  high volume of emails.

DISADVANTAGE

Per person receive 90 mails per day

SMS MARKETING

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business.

If you want to promote your business and want to reach to the customer. You don’t know where they are or you have to go knock door of your customer to avoid this situation SMS marketing is help to reach to the customer. Now a days Most of the people are always available on their phone and active all the time so better to text them. Text messaging is a very effective and direct line of communication to the customer.

Always include your company name because when sending bulk SMS messages, most providers send them through a shortcode, which means your contacts won’t know it is coming from you. That is why you have to let your contacts know who is sending the message in the first place.