Now-a-days, we all use different types of search engine like Google, Yahoo, Bing, etc. to find a particular information. Google is the biggest search engine which is used by almost every single person in the world. Whenever we need some data or information, we visit the Google website, type whatever we want and we get a list of results. Now do you ever think how come these results are displayed and on what basis they are shown to you? Well, this is done with the help of SEO i.e. Search Engine Optimization.

Talking about Google, it always shows you the best results to your search query. The content creators or the website owners desire to publish their content among the top results shown by the search engine whenever any user searches a topic related to their content. But this is not an easy task, as the competition level is much higher. That's way you find number of results shown by Google in millions. In such a scenario, how can one be in the top results? For this we have to implement the SEO technique.

Search Engines use certain algorithms to publish the best content from the vast collection. So thinking from the creator's point-of-view, we need to create our content in such-a-way that it matches with the algorithm used by the search engine. In short, if we optimize our content according to the algorithm of the search engine, we will definitely be successful in publishing our content in the top results and this process is called Search Engine Optimization (SEO).

Now you are done with the content creation according to the algorithm but do you think it will be enough to publish your content among the top results? No!!! When any creator wants to publish the content on the search engine, he has to give certain keywords or taglines to the search engine so that it can easily understand regarding what topic your content is. Just one thing to remember, the algorithm of the searchh engine keeps changing. So one has to be aware about the algorithm while creating content. This will help to maintain the position of the content in the top results. Due to security reasons, the search enngines keep changing the algorithm so that unauthorized manipulation can be prohibited.

There are basically two types of SEO:-

1) White Hat SEO - White Hat SEO is considered as the ethical way SEO in which no malpractice is done to get into the top results of the search engine. Everything is done within the protocols of the search engine. In this, it's the search engine's decision to rank your content.

2)  Black Hat SEO - Black Hat SEO is the wrong way SEO of publishing the content. Basically, the creator is forcing the search engine to publish their content in the top results by wrong means. A good content creator should never follow this technique.

So, Hence, it is safe to say, Proper usage of the SEO will definitely lead one to be the successful from the millions.