Social media marketing may be a powerful way for businesses of all sizes to succeed in prospects and customers. It is the use of social media platforms and websites to promote a product or service.

Social media marketing (SMM) is the use of social media websites and social networks such as Facebook, Integra, Twitter, Blogs and so on to market a company's products and services. Social media marketing provides companies with how to succeed in new customers, engage with existing customers.

Platforms for Social Media Marketing Are As

1. Twitter

Twitter allows companies to market their products briefly messages referred to as tweets which may contain text, Hash tag, photo, video, Animated GIF, Emoji, or links to the product's website and other social media profiles, it also used by companies to provide customer service .

2. Facebook

Facebook allow a product or company to provide videos, photos, longer descriptions, and testimonials where followers can comment on the product pages for others to see. But it also had some restricted the content published from business and brand pages.

3. LinkedIn

LinkedIn, a business related networking site, allows companies to make professional profiles for themselves as well as their business to network and meet others. LinkedIn provides its members the chance to get sales leads and business partners

4. WhatSapp

Whatsapp now supports sending and receiving a spread of media including text, photos, videos, documents, and site, as well as voice calls. WhatsApp messages and calls are secured with end-to-end encryption, meaning that no third party including WhatsApp can read or listen to them.

5. YouTube

YouTube is another popular media for advertisements are done in a way to suit the target audience. The type of language used in the commercials and therefore the ideas wont to promote the merchandise reflect the audience's style and taste.

6. Blogs

Blogs allow a product or company to supply longer descriptions of products or services, can include testimonials and can link to and from other social network and blog pages. Blogs are often updated frequently and are promotional techniques for keeping customers and also for acquiring followers and subscribers who can then be directed to social network pages. But Every things have some advantages and some disadvantages the one of the main disadvantage of SSM is ,it is little bit Time Consuming Process, and it may be risky for example if negative posting by a customer, negative reviews and all.